On this edition of the podcast, Steve Blank is rejoined by Max Montrose, founder of the Trichome Institute. Max is an authoritative voice for the cannabis industry with over a decade of industry experience. He is an educational adviser to government, business, and public sectors, specializing in cannabis safety, education, and awareness. Max is the author of the National Cannabis Industry Textbook which is certified by multiple government agencies, reviewed and approved by industry-leading lawyers, doctors, and scientists. Max developed the cannabis sommelier program dissecting cannabis variety types and their psychoactivity called Interpening. To join the conversation, visit canna-today.com or connect with us on social media. As always- please rate, review, subscribe and share. Without further ado, Max Montrose of the Trichome Institute. Max also created the first SOP for cannabis quality certification called TAG. He educates everyone about the truths and complexities of cannabis, its culture, and the industry. He is a founder of the Trichome Institute, an award-winning cannabis educational provider for the cannabis industry, public, and more.